sebastiaan smink

FOR EVERY GOLDEN MOMENT

Corona Cero proved it’s possible to activate a global “summer brand” on a snowy, 2,360-metre-high ski slope. What could have been a brand mismatch became an opportunity to explore how Corona shows up beyond the sun-drenched beach. The creative for this Olympic activation was developed around a series of brand touchpoints, grounded in one simple insight: Corona isn’t just about sand and palm trees. At its core, it’s about being outside and fully present in the moment. From this insight, we created a series of new IRL brand spaces that felt distinctly Corona, while bringing the brand into a completely new setting.

At the centre of the experience was Casa Corona Livigno, Corona Cero’s flagship location overlooking the Olympic Snowpark in the Italian Alps. Together with the team, we developed the creative direction and brought the mountain lodge to life as a fully branded environment, including Corona’s iconic Mandala stage. The two-week programme brought athletes and guests together through Golden Moment ceremonies, Olympic watch parties, live music, and a VIP Summit Suite that hosted Olympic medallist and three-time world surfing champion Gabriel Medina.