sebastiaan smink

The L.U.C Grand Strike is the culmination of Chopard’s mastery in chiming timepieces, featuring grande and petite sonnerie functions and a minute repeater enhanced by the Maison’s proprietary sapphire crystal gongs and watch glass monobloc construction, which deliver a sound of remarkable depth and richness. Together with the team at FIELD.IO, we delivered an immersive trade show experience to showcase the L.U.C Grand Strike exclusively at Dubai Watch Week.

At the centre of the experience was the L.U.C Grand Strike watch, whose defining feature is a sapphire crystal monobloc construction that produces chimes of unusual depth. The challenge was to build an environment around the sound of those chimes. Working with FIELD.IO, we built a 360° pavilion around an interactive touch plinth with four points of contact through which visitors could steer both a wide-format brand film and a live string orchestration simultaneously. Gestures on the plinth shaped the music in real time, drawing the mechanics of the watch and the texture of its chimes into one continuous orchestration.