Commisioned by Orthos International
Art Direction: Sebastiaan Smink, Boris Acket
Photography: Rob Acket
Video: Jerom Fischer
Web Design: Aleks Schakel www.orthos-int.nl
ONE DESIGN, ENDLESS POSSIBILITIES
Orthos have been making orthopedic and rehabilitation equipment for over 50 years. They came to Studio Smink with a brief to breathe new life into the presentation of their innovative products.
All ORTHOS products make use of the unique ORTHOS construction system. This modular system allows users to combine parts and accessories from different ORTHOS products to make your own customised piece.
Studio Smink created a visual identity that celebrated the endless possibilities the ORTHOS system offers users. We created neatly aligned flatlays that presented the products like construction kits - demonstrating the simplicity and scope of the modular system. All fully constructed products were shot in a clear open space to reflect the sense of freedom that owning a piece of ORTHOS equipment offers the user.
Throughout the imagery, we used clean, white backgrounds to allow the quality of the crisply shot products to speak for themselves. The precise and polished feel of the photography reflected ORTHOS’ technical expertise and their dedication to exceptional craftsmanship.
In addition to the visual identity, photography and product film, Studio Smink created a new website with fresh copy.