Commissioned by Eyeforce
Director: Jerom Fischer
AIR TO THE THRONE
Air to the Throne is a brand film for the luxury furniture studio Mishima, exploring the relationship between weight, lightness and space. Inspired by the Japanese principle of simplicity and the brand’s connection to Mishima, a village near Mount Fuji, the film presents the studio’s lounge chairs as objects that appear to defy gravity.
Their single-piece carbon-fibre composite frames, a material originally developed for aerospace engineering, become the starting point for a visual language built around weightlessness, precision and balance. The film places the chairs within a stylised,environment where its sculptural forms appear suspended between earth and air. Japanese-inspired gestures, restrained compositions and references to Mount Fuji extend the brand’s visual identity into the film.