sebastiaan smink

WHY DON'T YOU COME OVER FOR DINNER?

Let's Do Dinner is Stella Artois' exclusive dinner series. For the London edition, we brought the brand's global platform to life during the world's oldest tennis tournament, Wimbledon. As creative lead, I took the project from concept through execution, building the evening around Stella's high/low tension: the elegance of Wimbledon meeting the rock-and-roll energy of inner-city London.

Together with the team we brought those two worlds together through food, conversation, performance, and spectacle. Guests arrived through an immersive 12-metre LED video tunnel before entering a Centre Court-inspired dining room, followed by a series of standout moments including the Perfect Serve awards, theatrical tennis performances, and a closing set from Natasha Bedingfield. Athletes, actors and musicians from around the world joined the experience, including Maria Sharapova, Sir Andy Murray, Theo James, Ok Taec-yeon, Dame Prue Leith, and Lloyiso.