Commisioned by Dept Agency
Creative Direction: Manuel Di Tolve, Joe Jordan
Video Director: Jerom Fischer
Interactive Sound: Sebastiaan Smink
E-bike brand Haibike launches a new campaign for the ALLMTN Special Edition bike. The campaign was developed by Dept agency in collaboration with film production agency Eyeforce. Director Jerom Fischer wrote the script and visual concept of the video and translated the briefing for the campaign into a visual interplay between nature, the e-mountain bike and a triangular tunnel of light. The custom triangular light installation was designed in collaboration with Lumus Instruments, which is based on the logo of the eMTB brand. Studio Smink was responsible for interactive sound design and the helping to make the installation come to life. For this Studio Smink recorded and sampled sounds from the actual ALLMTN Special Edition bike such as the motor and the rateling of the bike chain and spokes. Then these sounds we're processed and programmed in such a way that the triangular light design could react to it. The result is an interactive audiovisual lightinstallation that lives and breaths technology and innovation.