Commisioned by Dept Agency
Client: Haibike
Video director: Jerom Fischer
In collaboration with Lumus Instruments
RADICALLY ELECTRIFIED
Haibike launched its ALLMTN Special Edition with a campaign built around the relationship between nature, technology and the e-mountain bike. The campaign brings together the raw energy of the mountain landscape with the precision of e-bike technology, creating a visual language that reflects the character of the ALLMTN.
At its centre is a custom triangular light installation derived from the Haibike logo, framing the bike within a graphic landscape of light, movement and geometry. Sounds recorded from the bike (from the motor to the rattle of its chain and spokes) were processed to control the light in real time. The result is a brand film that translates the innovation of the ALLMTN into a multisensory experience.