Commisioned by TSOA
Agency: DE NU
BEYOND BELIEF
The Spirit of Amsterdam is a three-day city-wide festival transforming 35+ houses of worship into venues for theatre, music, art, and community gatherings. For its first edition, the festival needed a strategic partner to help shape and execute a series of festival-owned experiences that would complement the diverse programming of participating venues and artists.
My involvement took place in two phases. First, I worked with the festival team to develop concepts for key locations, creating experiences that resonated with their audiences while respecting the character of each religious space. The second phase moved from concept to design direction with the development of The Road to Universe, a 360-degree dome projection inside one of Amsterdam’s innercity mosques.